It Takes Two: Agencies and Brands Collaborating on Data Analytics
How brands and agencies can maximize the impact of customer data through collaboration The post It Takes Two: Agencies and Brands Collaborating on Data Analytics appeared first on Wiland.
View ArticleDirect Mail’s Role in the Modern Marketing Playbook
New research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar The post Direct Mail’s Role in the Modern Marketing Playbook appeared first on...
View ArticleHow Many Third-Party Enrichment Data Sources Should You be Using?
Why it is critical that marketers use multiple enhancement data sources and always be open to evaluating more The post How Many Third-Party Enrichment Data Sources Should You be Using? appeared first...
View ArticlePhil Wiland Named Recipient of Inaugural DMAW Changemaker Award
Wiland Chairman and CEO recognized for incomparable dedication to driving direct marketing innovation and excellence The post Phil Wiland Named Recipient of Inaugural DMAW Changemaker Award appeared...
View ArticleWhat Nonprofit Fundraisers Must Know for Their 2024 Planning
Q&A with our nonprofit experts on how fundraisers can strategize for a successful 2024 The post What Nonprofit Fundraisers Must Know for Their 2024 Planning appeared first on Wiland.
View ArticleThe Role of AI in Targeted Marketing: What You Need to Know
Our AI and data experts dispel common misconceptions and discuss AI’s proven applications for targeted marketing The post The Role of AI in Targeted Marketing: What You Need to Know appeared first on...
View ArticlePainting the Front Door: How to Ensure Data Privacy Compliance While...
Our data privacy experts discuss how to satisfy requirements and bolster positive perceptions of your data ethics commitment The post Painting the Front Door: How to Ensure Data Privacy Compliance...
View ArticlePractical Strategies for Using AI to Achieve Fundraising Excellence
What fundraisers need to know about unlocking the power of AI to drive results for their organizations The post Practical Strategies for Using AI to Achieve Fundraising Excellence appeared first on...
View ArticleEverything I Need to Know About Marketing Ethics I Learned in Kindergarten
Key themes from my discussion at Georgetown University on the ethical considerations of modern marketing trends The post Everything I Need to Know About Marketing Ethics I Learned in Kindergarten...
View ArticleUsing Post-Merge Optimization to Increase Direct Mail Efficiency
Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names. The post Using Post-Merge Optimization to Increase Direct Mail...
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